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While there are many businesses that understand the power of Google+, there are many others that prefer using Facebook and Twitter due to their familiarity and customer base. While Google+ hasn’t been around as long as these social networks, you will find that Google+ provides analytical and communication tools that will help improve your business’s online traffic in 2013. Google+ is easily the best social network if you want to gain more customers while maintaining your social presence.

Social Spine

This is a term that was recently created by Google. If you use Google+, then you will have a comprehensive social spine that can help carry your business through 2013 and beyond. Unlike Facebook and Twitter that only give you a few tools, Google+ combines all of the Google products. This means that you can communicate with customers, use the search engine, manage your ads and analyze your website.

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