Marketing professionals are in a unique position. In the midst of a massive shift towards social media campaigns and new technologies, experienced marketers are faced with the prospect of needing to wise up to the digital reality or ship out. But is this choice actually necessary? And is the new medium truly creating a different skill set for today’s marketers? Arguably not. Marketing is marketing, whether it comes in print, digital, or social form, the game is the same.
Marketing is Marketing
There’s been some talk among baby-boomer marketing professionals about the growing obsolescence of traditionally trained marketers. Boomers, who have been in the game for decades, fear that due to the generational gap between themselves and their customer, they are less likely to deliver quality advertising to their customers. Sure, the means of delivering the message may have changed, but when it comes down to it, marketing is still…
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