bowden2bowden blog


Most consumers today go for bargains over brands. Despite the beating that branding has taken recently, however, it should still be a top priority of your marketing efforts. The goal is get consumers to relate your brand to your specific service or product. In other words, you want to establish some type of brand loyalty. It’s not an easy task in today’s competitive and interactive marketing world, but there are some ways to put brand back into your marketing. Here are four steps to get you started:

1. Send a Clear Message

You don’t have to do a Pepsi-style Super Bowl ad to effectively deliver your message to the masses. Fortunately, you don’t have to dish out the millions on advertising to get similar results. You want to send a clear message by customizing your brand according to the needs of your customer base. One way to do this is…

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